Full presentation deck from my yesterday’s live show on YouTube. The deck can be downloaded here. Probably the best branding summary I’ve created so far. Brand Building and Activation: Why……
Category: Resources
Introduction to Content Marketing: my lecture at LSBU
Here is the deck I’ve virtually presented earlier today at the London South Bank University. It’s in pdf format (videos have been removed). If you have any questions, just drop……
Content Marketing Techniques for Internal Comms: My Webinar At CMA’s Learning Series
“Every business has at least three target audiences: customers, prospects and employees.” Whether we work for a large enterprise or a small start-up, internal communication is a critical function. Especially……
Introduction To The Buyer’s Journey: My Webinar At 24Ore Business School (Italian language)
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s……
Marketing in the age of Covid – Webinar recording
https://youtu.be/D8wNIP6Ab_I
Marketing & communications at the time of a crisis – my CMA webinar
Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are……
Introduction To The Buyer Journey: My Webinar At CMA’s Learning Series
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s……