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A global marketing blog by @giusec

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Category: Resources

Introduction to Content Marketing: my presentation at LSBU

Here is the deck I’ve presented earlier today as a guest lecturer at the London South Bank University. It’s in pdf format (videos have been replaced by static slides). If……

Continue reading Introduction to Content Marketing: my presentation at LSBU
Published February 17, 2020
Categorized as Content Marketing, Education & Events, ResourcesTagged LSBU

My presentation – 4th Annual Content Strategy Summit

Here is the deck I’ve presented earlier today at the 4th Annual Content Strategy Summit in Vienna. It’s in pdf format. The deck is an evolution of the article I……

Continue reading My presentation – 4th Annual Content Strategy Summit
Published February 13, 2020
Categorized as Content Marketing, Education & Events, Resources, StrategyTagged Annual Content Strategy Summit, Brand Awareness, Brand building, Sales Activation

FinServ 2020 Marketing Trends

A few days ago I presented a practical list of 2020 Marketing Trends At General Assembly in London. When I say practical please read: no shiny futuristic stuff and focus……

Continue reading FinServ 2020 Marketing Trends
Published January 17, 2020
Categorized as Resources, Tech & TrendsTagged financial services, finserv, Marketing, Marketing Strategy, marketingtrends

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