LinkedIn is not different from Facebook or Twitter – free speech on private platforms unfortunately is a myth. A few cases, from this week’s LinkedIn’s chronicles. Nandini Jammi has been……
Category: Social Media
Introduction to Content Marketing: my lecture at LSBU
Here is the deck I’ve virtually presented earlier today at the London South Bank University. It’s in pdf format (videos have been removed). If you have any questions, just drop……
Two researches about paid search and follower engagement/acquisition on social
The two following researches by Dr. Koen Pauwels share some light on a couple of metrics (paid search, social engagement) most of us keep focusing on. The full article can……
Can online media build a brand?
I decided to report here, for my and your records, slices of the thread that has followed my post on LinkedIn about online media being overrated as a brand building……
Double jeopardy law and digital media
The “double jeopardy” principle for brands affirms that market penetration (or market share) and loyalty (or frequency to buy) are strongly related. Large brands have a double advantage: they enjoy……
Social Media Is NOT Real Life
Found today a couple of interesting articles/reports about offline vs. online brand conversations and respective sentiment analysis. In most of the cases offline and online sentiments diverge; in some other……
Measuring SOV on LinkedIn?
Interesting post on LinkedIn, questioning how to calculate SOV (Share of Voice) on LinkedIn. Answer from LinkedIn folks: Great question. The short answer is that today this is a custom……