From the last Prof. Pauwels’ post.
Category: Social Media
The Long and the Short of it. And the implications for Content and Storytelling
If I think about the brands I’ve been working with or consulting in the last few years, the majority of them in the B2B tech space, short-term sales activation (or leadgen, as……
How Visual Design Can Improve Content Marketing
Technology and consumer preferences are continuously evolving but we often forget that some core principles of visual perception and human psychology remain always the same. After all, humans are visual creatures: half of the……
How to Make Video a Better Part of Your Content Strategy
Note: this post has been originally published on MarTech Series online mag. By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will……