A Comparative Analysis of Kantar’s “Blueprint for Brand Growth” and Byron Sharp’s “How Brands Grow”

Introduction Note: I used the analytic capabilities of two AI tools (ChatGPT 4, Perplexity.Ai) to support my comparison. Brand growth remains a pivotal objective and concern for marketers and CMOs.……

Reddit’s Rise: Navigating the Shifting Landscape of Experiential Content

When I analyse my iPhone Screen Time feature it’s evident that Reddit is among the top platforms I spend time with, closely following LinkedIn (keeping that professional game strong) and……

Navigating the New Content Landscape: Trends and Possibilities for 2024.

If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I have never been excellent at predictions and trends, and……