I’ve just been confirmed as one of the instructors of the Master in Comunicazione Strategica at 24Ore Business School in Milan. The Master will start at the end of October; language will be……
Category: Strategy
Strategic storytelling. Where business and stories meet. IV/V
First episode (Intro to Storytelling) is here.Second episode (Campbell, Vogler and the classic Hero Journey) is here.Third episode (Strategic storytelling – where business and stories meet) is here. Combining all……
Strategic storytelling. Where business and stories meet. III/V.
First episode is here. Second episode is here. Strategic storytelling. Where business and stories meet. Ben Horowitz is a startup founder, and VC expert. He has invested in the next……
Strategic storytelling. Where business and stories meet. II/V.
Campbell, Vogler and the classic Hero Journey First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a professor of literature at Sarah Lawrence College, unpacks……
Creative Experiences and the Netflix Model
From the December issue of Rock Magazine. The role of creativity in marketing There is no doubt about the contribution of creativity to marketing effectiveness. Brand size and creativity are……
The Case for Creativity
From the December issue of Rock Content Magazine. “Creativity is extremely difficult to define,” said David Lubars, Chairman and Chief Creative Officer at BBDO, an award winning advertising agency, “but……
Introduction to Content Marketing: my lecture at LSBU
Here is the deck I’ve virtually presented earlier today at the London South Bank University. It’s in pdf format (videos have been removed). If you have any questions, just drop……