Teaching Content Strategy & Business Storytelling at 24Ore Business School in Milan

I’ve just been confirmed as one of the instructors of the Master in Comunicazione Strategica at 24Ore Business School in Milan. The Master will start at the end of October; language will be……

Strategic storytelling. Where business and stories meet. III/V.

First episode is here. Second episode is here. Strategic storytelling. Where business and stories meet. Ben Horowitz is a startup founder, and VC expert. He has invested in the next……

Strategic storytelling. Where business and stories meet. II/V.

Campbell, Vogler and the classic Hero Journey First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a professor of literature at Sarah Lawrence College, unpacks……