We know about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and those that set SOV……
Category: Strategy
Marketing lessons from one of the major M&As in the energy and tech sectors
Note – This post has been originally published on Brand Quarterly, Global Marketing Special Edition, Issue 16, July 2015. How do we measure the success of an acquisition? How do we……
Distinctive Brand Assets and Category Entry Points (CEPs)
The following post is nothing more than a collection of notes from my reading of Building Distinctive Brand Assets, by Jenni Romaniuk. It has helped me (and it might help……
A few notes on marketing strategy for FinTech
While FinTech startups are experiencing (I wouldn’t say enjoying) a very unique competitive scenario today, yet their marketing strategy model shouldn’t be so different from the one MarTech, Tech, FinServ……
My presentation – 4th Annual Content Strategy Summit
Here is the deck I’ve presented earlier today at the 4th Annual Content Strategy Summit in Vienna. It’s in pdf format. The deck is an evolution of the article I……
Next week in Vienna
The 4th Annual Content Strategy Summit (Vonlanthen Group) is only few days away. This year my speech will focus on Marketing Strategy and Effectiveness – and how a solid Content……
Tomorrow’s buyers: the biggest growth opportunity in B2B
A great article from Peter Weinberg and Jon Lombardo who well summarise B2B’s unexplored growth opportunities. I suggest all B2B marketers to have a look. Actually, there’s only one point……