As a summary of my activities for DMEXCO 2018 the panel with Vice and Expedia (watch the video on YouTube)my interview with MarTech Seriesmy article for MarTech Series, also included……
Category: Strategy
How to Make Video a Better Part of Your Content Strategy
Note: this post has been originally published on MarTech Series online mag. By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will……
7 Global Marketing Best Practices in Post-Merger Integrations
There is considerable evidence that many M&As fail. Estimated failure rates goes usually from 60 to 80 per cent. Despite the increased attention on post-merger integration (PMI), dynamics of how……
How to find the Optimal Balance Between Central and Local Content Teams
This post has originally been published on NewsCred’s Insights content hub. This is my original version. It includes content and references that had to be removed from the company’s blog. One……
How to create B2B and B2C Personas and Map Content to the Buyer Journey
(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is……
The Ultimate Guide to Global Content Marketing for Large Enterprises
I wrote this post less than one year ago. It was November 2016, exactly twelve months after launching a global content marketing program for the IT Business Unit of Schneider……