Again, interesting insights from Daniel Hochuli of LinkedIn. Many brands only do organic posting on their brand campaigns and save their paid budget for lead gen campaigns. Perhaps it should be flipped?……
Category: Uncategorized
Social media helps with mental availability, not demand creation
As Daniel Hochuli of LinkedIn points out, social media/digital channels are crucial for mental availability, but not necessarily for creating demand. His last post on LinkedIn is interesting and confirms……
Why online media are overrated as a brand building channel
It looks like the attention given to online media as a brand building advertising channel is at least overrated. While online media – including social – might work well for……
Coronavirus Collection
I’ve just created a new library where I’ve collected all resources about marketing and Coronavirus. Can be found here or under the Resource menu.