A list of decks and talk scripts, presented at events, conferences, university lectures, webinars.
last presentation
- Branding and Activation: a two-speed marketing modelFull presentation deck from my yesterday’s live show on YouTube. The deck can be downloaded here. Probably the best branding summary I’ve created so far. Short description below. In a bit more than 3 hrs I will live stream to discuss how to build a brand (online). It’s still a controversial topic and many marketing … Read more
other presentations:
- Branding and Activation: a two-speed marketing model
- Introduction to Content Marketing: my lecture at LSBU
- Content Marketing Techniques for Internal Comms: My Webinar At CMA’s Learning Series
- Introduction To The Buyer’s Journey: My Webinar At 24Ore Business School (Italian language)
- Marketing in the age of Covid – Webinar recording
- Marketing & communications at the time of a crisis – my CMA webinar
- Introduction To The Buyer Journey: My Webinar At CMA’s Learning Series
- Introduction to Content Marketing: my presentation at LSBU
- My presentation – 4th Annual Content Strategy Summit