My presentations

A list of decks and talk scripts, presented at events, conferences, university lectures, webinars.

last presentation

• Branding and Activation: a two-speed marketing modelMarch 25, 2021
  Full presentation deck from my yesterday’s live show on YouTube. The deck can be downloaded here. Probably the best branding summary I’ve created so far. Short description below. In a bit more than 3 hrs I will live stream to discuss how to build a brand (online). It’s still a controversial topic and many marketing … Read more

other presentations:

• 
  Branding and Activation: a two-speed marketing modelMarch 25, 2021
• Introduction to Content Marketing: my lecture at LSBUJuly 30, 2020
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  Content Marketing Techniques for Internal Comms: My Webinar At CMA’s Learning SeriesJuly 28, 2020
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  Introduction To The Buyer’s Journey: My Webinar At 24Ore Business School (Italian language)July 3, 2020
• Marketing in the age of Covid – Webinar recordingMay 30, 2020
• 
  Marketing & communications at the time of a crisis – my CMA webinarMay 5, 2020
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  Introduction To The Buyer Journey: My Webinar At CMA’s Learning SeriesMarch 25, 2020
• Introduction to Content Marketing: my presentation at LSBUFebruary 17, 2020
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  My presentation – 4th Annual Content Strategy SummitFebruary 13, 2020