I regularly speak at Global Marketing Conferences, covering B2B, SaaS and B2C Marketing StrategyStorytelling & Business Narrative, Branding, Content & Digital Marketing, AI & Content Strategy, Psychology and User Behaviour, M&As (specifically Marketing for post-Mergers/Integrations) and of course best practices and experiences with most of the above mentioned topics.

In 2021 I started a new collaboration with the Italian 24ORE Business School, where I teach strategy, marketing and storytelling to master students.

I’ll be posting links to slides and transcripts on the resource page, as they become available.

Want to get in touch with me about a speaking engagement or a global marketing enquiry? Contact me and I’ll get back to you ASAP!

Coming soon!


  • Wix Roundtable – How to rank with AI Content. March 26. My presentation deck can be downloaded here. The full event recording can be found here.
  • Cyborg Content – how to combine AI and human creativity. I’ve been invited to the Webinar with GetResponse on April 17, 2024. Link for registration is here.

Past Events



  • AI Efficient, Human Creativity. How our marketing team uses AI in Content Marketing. Rock Content’s Marketing Backstage, 7 June, Event Link, Link (LinkedIn post)
  • How to use ChatGPT in Content Marketing, session for Milan’s 24ORE Business School, 17 July, Link. (language: Italian)
  • Guest at Wix’s Podcast with Aleyda Solis, 40 Episode, International SEO and Content Marketing, 31 May, Link (LinkedIn post)
  • Jam Session, May 4th: I interview Wix’s Head of Brand SEO and discuss with him about AI and SEO
  • Rock Content’s Marketing Backstage, presenting Branding and Storytelling, 30 March 2023, Link.
  • B2B Content Show. I’ve been interviewed to talk about Interactive Content, Data and Creativity. Link.
  • Business Telling interview. YouTube video. Antonio Lorenzon interviews me and we discuss about Strategic Storytelling and Business.
  • Guest panelist at the Data Centre and Digital Infrastructure Summit, London, 23 February 2023. LinkedIn post. LinkedIn post.
  • Guest lecture for post-graduate marketers, London South Bank University (LSBU), 24 February 2023.


  • Workshop, How to Design a Strategic Business Narrative for your brand, General Assembly, several dates
  • Workshop, Understanding the Buyer Journey, General Assembly, several dates
  • Workshop, How to build your brand online, General Assembly, 31 August 2022
  • I have been teaching at the executive Content Marketing & Strategic Business Narrative at 24Ore Business School in Milan, October/November 2022. Here is the master main page.
  • I’ve been speaking at Ascent’s Marketing Summit. Here are the full recording and a short version.
  • Together with Hootsuite, I’ve presented at Content Marketing Institute’s DemandGen Summit, May 2022. Presentation deck can be found here.
  • Guest lecture for post-graduate marketers, London South Bank University (LSBU), 23 March 2022. See LinkedIn post.
  • I have been teaching Content Marketing & Storytelling at 24Ore Business School in Milan, February and March 2022. See LinkedIn post.






Giusec speaking at TLD
Speaking at TLD


Video from #CMFF. Also available on Vimeo.


Q&A session
The Q&A session at CMFF 16, Amsterdam, May 2016

Contact me for a speaking engagement or a global content marketing enquiry. 


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