Speaking

I regularly speak at Global Marketing Conferences, covering B2B and B2C Marketing Strategy, Storytelling & Business Narrative, Branding, Content & Digital Marketing, AI & Content Strategy.

I’ll be posting links to slides and transcripts on the resource page, as they become available.

Want to get in touch for a speaking engagement or a global marketing enquiry? Contact me and I’ll get back to you ASAP!

Coming soon!

2025-2026

• Okay, I haven’t updated this list in a while, but I still speak at marketing, data centre and AI infrastructure events like DMWF (Digital Marketing World Forum) 2026 in May 2026 here in London (here the panel I will be in) and Joe Harrison’s Trust & Influence in B2B podcast (here the episode where I was his guest).

Past Events

2024

• Wix Roundtable – How to rank with AI Content. March 26. My presentation deck can be downloaded here. The full event recording can be found here.
• Cyborg Content – how to combine AI and human creativity. I’ve been invited to the Webinar with GetResponse on April 17, 2024. Link for registration is here.
• Teaching Content Strategy and Business Storytelling modules at the Executive Master in Innovation & Marketing Strategy of the 24Ore Business School in Milan, January 2024 (in Italian)
• Teaching AI & Content module at the Full Time Master of the 24Ore Business School in Milan, February 2024 (in Italian)

2023

• AI Efficient, Human Creativity. How our marketing team uses AI in Content Marketing. Rock Content’s Marketing Backstage, 7 June, Event Link, Link (LinkedIn post)
• How to use ChatGPT in Content Marketing, session for Milan’s 24ORE Business School, 17 July, Link. (language: Italian)
• Guest at Wix’s Podcast with Aleyda Solis, 40 Episode, International SEO and Content Marketing, 31 May, Link (LinkedIn post)
• Jam Session, May 4th: I interview Wix’s Head of Brand SEO and discuss with him about AI and SEO
• Rock Content’s Marketing Backstage, presenting Branding and Storytelling, 30 March 2023, Link.
• B2B Content Show. I’ve been interviewed to talk about Interactive Content, Data and Creativity. Link.
• Business Telling interview. YouTube video. Antonio Lorenzon interviews me and we discuss about Strategic Storytelling and Business.
• Guest panelist at the Data Centre and Digital Infrastructure Summit, London, 23 February 2023. LinkedIn post. LinkedIn post.
• Guest lecture for post-graduate marketers, London South Bank University (LSBU), 24 February 2023.

2022

• Workshop, How to Design a Strategic Business Narrative for your brand, General Assembly, several dates
• Workshop, Understanding the Buyer Journey, General Assembly, several dates
• Workshop, How to build your brand online, General Assembly, 31 August 2022
• I have been teaching at the executive Content Marketing & Strategic Business Narrative at 24Ore Business School in Milan, October/November 2022. Here is the master main page.
• I’ve been speaking at Ascent’s Marketing Summit. Here are the full recording and a short version.
• Together with Hootsuite, I’ve presented at Content Marketing Institute’s DemandGen Summit, May 2022. Presentation deck can be found here.
• Guest lecture for post-graduate marketers, London South Bank University (LSBU), 23 March 2022. See LinkedIn post.
• I have been teaching Content Marketing & Storytelling at 24Ore Business School in Milan, February and March 2022. See LinkedIn post.

2021

• Jam Session with Nandini Jammi, founder of Check my Ads, 7 July 2021
• Open Lesson “The future of marketing – how content marketing and technology are revolutionizing the sector“, 16 September 2021
• WinTrade Global Virtual Summit, “Storytelling for Brand Building in Business” Masterclass, 14-15 July 2021
• Guest lecture at McCombs School of Business in Austin, TX, introducing Principles of Marketing at master students, 8 April 2021
• Guest lecture at St. Edward’s University in Austin, TX, introducing Content Marketing Strategy at master students, 29 March 2021
• Live Streaming “Brand Building and Activation – Why the mix is essential for success”, 24 March 2021. Video and deck.
• Guest lecture at LSBU (London South Bank University), introducing Content Marketing Strategy at master students of the Marketing Communications course, 27 February 2021
• My video-interview to Andy Raskin about Storytelling and Strategic Narrative @ Rock Content’s Jam Sessions, 28 January 2021

2020

• My video-interview to Tomas Kellner, Chief Storytelling at GE, @ Rock Content’s Jam Sessions, 19 November 2020
• CMA Learning Series Webinar, “How to use Content Marketing tactics for Internal Comms”, 28 July 2020
• Guest Lecture, Content Marketing, LSBU, London South Bank University, 30 July 2020
• Why a mixed brand building and activation approach is essential for success, 2 Sept 2020, with Attest
• Perchè il buyer journey è un elemento critico della content strategy (Italian language), Sole24 Ore Business School, 2 July 2020
• Webinar 2020 Digital Marketing Strategies, 17 June 2020
• Webinar “Marketing at the time of a crisis: getting ready for the rebound!”, Content Experience Jam Sessions, 28 May 2020. Recording.
• CMA Learning Series Webinar: “Marketing & communications at the time of a crisis; how to pivot your marketing during the crisis, and how to return to normal after”, 5 May 2020
• CMA Learning Series Webinar, Introduction to the Buyer Journey, 25 March 2020
• Guest lecturer at LSBU (London South Bank University), introducing Content Marketing Strategy at undergraduated students of the Marketing Communications course; London, 18 February 2020
• 4th Annual Content Strategy Summit, Vienna, 12-13 February 2020
• 2020 Marketing Trends @ General Assembly London, 10 January 2020

2019

• Guest lecturer at LSBU (London South Bank University), introducing Content Marketing Strategy at the ‘Emerging Issues in Marcomms’ module, part of the MSc Marketing Communications course; London, 15 November 2019
• Contently Summit – Masters of Content, NYC, 20 March 2019
• Content Strategy and Innovation Summit, Berlin, 12-13 March 2019
• Guest lecturer at LSBU (London South Bank University), introducing Content Marketing Strategy at the ‘Emerging Issues in Marcomms’ module, part of the MSc Marketing Communications course; London, 18 February 2019
• 3rd Annual Content Strategy Summit, Prague, 14-15 February 2019

2018

• 15th Strategic Marketing & Branding Forum, Amsterdam, 11-12 October. Speaker and chairman.
• DMEXCO 2018, Cologne, 12-13 September. I’ve attended a panel , with Expedia, Rocket Beans and VICE. Here is my profile.
  • the panel about branded video (watch the video on YouTube)
  • my interview with MarTech Series
  • my article for MarTech Series, also included in the list of top 10 articles of the week by PageTrafficBuzz
  • Podcast for Berlin Business School of Leadership Creativity – coming soon
• B2B Marketing Ignite 2018, London, 10 July.  I presented The psychology behind content: how to trigger your users’ behaviour. The full slide deck can be downloaded here via SlideShare.
• EventLab, London, 6 July. I presented the workshop A Framework to Boost Engagement with Content Marketing and Social Media
• 14th Strategic Marketing & Branding Forum 2018, Amsterdam, 12-13 April
• CX Marketing Summit 2018, London, 15 March 2018
• 2nd Annual Content Strategy Summit, Vienna, 15-16 February 2018
• Guest speaker at LSBU (London South Bank University), introducing Content Marketing Strategy at the ‘Emerging Issues in Marcomms’ module, part of the MSc Marketing Communications course; London, 13 February 2018

2017

• Online Global Digital Marketing Summit, 6-8 December 2017
• SMXL Search and Social Media Conference, Milan, 13-15 November 2017. I presented how to use psychology of design to attract new audience, transforming good into epic content marketing & social media. The full slide deck can be downloaded at http://bit.ly/psychologysmxl.
• 13th Marketing & Branding Forum, Amsterdam, 12-13 October 2017. I was event chairman and I presented Global Content Marketing best practices in B2B and B2C

• Digital Branding Summit, Barcelona, 5-6 October 2017. I was the event chairman and in addition I presented “Back to Basics: How Content Marketing is driving measurable business success”. Slide deck can be downloaded here via Slideshare.
• Content Marketing World 2017, Cleveland, 6-7 September 2017. Slide deck can be downloaded here via Slideshare. The presentation script is available here, via LinkedIn.
• CMA Digital Breakfast, London, 2 August 2017
• The online Summit on Content Marketing, 22 May – 2 June 2017
• Annual Content Strategy Summit, Berlin, 16-17 February 2017. I presented Content Distribution strategy. Slide deck can be downloaded here, via Slideshare.

2016

• Digital Marketing Conference, London, 30 November
• 5th Next Gen CMO Summit Europe, Dublin, 28-29 November
• NewsCred’s #ThinkContent Summit, London, 22 November. Focus was the Global aspect of Content Marketing: best practices and cases about how to implement a marketing program across geographies. More details here. My post on the topic has been published by NewsCred. The full video is here.
• Integrated Live Show (formerly known as “The Digital Marketing Show”), London 16-17 November
• 11th Strategic Marketing & Branding Forum, Amsterdam, 13-14 October
• Afera Annual Conference, Hamburg, 6 October. I had a talk about Content Marketing strategy for B2B firms.
• Festival of Marketing, London, 5-6 October, 2016. My session took place on Oct 5, alongside speakers like Steve Wozniak, Alain de Botton and Jason Miller. Traackr has included my session in the event Top 10 Session list and I have been listed among the Top 20 marketing influencer speaking at the event. A few tweets and photos can be found on this post.
  • Presentation: here you can find my presentation script and slides
• Digital Marketing Exchange, London, 26-27 September
• Charge 2016, the 1st Energy Branding Conference. Full program here. I have been requested to provide my contribution in term of Content Marketing & Social Media, Reykjavik, 19-20 September, 2016. Some tweets and photos from the Conference can be found here and here. My interview with Engerati is here.
• Smart Lead Generation Conference, where I was main plenary session keynote speaker, 13-14 June, Warsaw, Poland. I have present Buyer’s Journey and Persona segmentation as methodologies of Content Marketing strategy.
• Content Marketing Fast Forward, (#CMFF), Amsterdam, on May 18, 2016. A great European Content Marketing event, where I have presenting one of the 4 Content Marketing cases, Content Marketing Strategy in a large B2B enterprise.
  • Presentation: here you can find my presentation script (in English) and a summary of my speech (in Dutch);
  • Media: the official photo gallery, the official video, the video on Vimeo. Finally, my photo gallery, from my blog;
  • My profile can be found here (in Dutch);
  • Some post-event press is here.

Video from #CMFF. Also available on Vimeo.

• Social Media in the Utilities Sector, where I was Chairman for Day 1 and main speaker of Day 2, London, 11-12 April, 2016. Here you can find my opening remarks and my presentation script (“B2B vs. B2C Marketing: is there really a divide?“)
• 8th Merger Integration Management Forum on March 17-18, 2016, in Amsterdam
• Digital Marketing 2016 Europe, Frost & Sullivan Conference, 25-27 January 2016, Cascais, Portugal. A summary of the Conference and some highlights from my participation can be found here and here.

2015

• Brand2Global, London, Sept 29 – Oct 1, 2015
• 10th Thought Leader Global Marketing Forum, London, 23 and 24 of April, 2015
• 2015 Global Summit Marketing & Digital, Verona Italy, 25th and 26th of February. You can find my presentation here. Via SlideShare.

Contact me for a speaking engagement or a global content marketing enquiry.