Speaking

I regularly speak at Global Marketing Conferences, covering B2B and B2C Marketing Strategy, Storytelling & Business Narrative, Branding, Content & Digital Marketing, Psychology and User Behaviour, M&As (specifically Marketing for post-Mergers/Integrations) and of course best practices and experiences with most of the above mentioned topics.

In mid 2020 I’ve started a collaboration with General Assembly, leader in marketing and tech education, where I teach marketing, storytelling and branding. My workshops can be found here.

I’ll be posting links to slides and transcripts on the resource page, as they become available.

Want to get in touch with me about a speaking engagement or a global marketing enquiry? Contact me and I’ll get back to you ASAP!

Coming soon!

2023

• Teaching Content Strategy and Business Storytelling modules at Executive Master in Innovation & Marketing Strategy for the 24Ore Business School in Milan, September-December 2023 (in Italian)

Past Events

2023

• AI Efficient, Human Creativity. How our marketing team uses AI in Content Marketing. Rock Content’s Marketing Backstage, 7 June, Event Link, Link (LinkedIn post)
• How to use ChatGPT in Content Marketing, session for Milan’s 24ORE Business School, 17 July, Link. (language: Italian)
• Guest at Wix’s Podcast with Aleyda Solis, 40 Episode, International SEO and Content Marketing, 31 May, Link (LinkedIn post)
• Jam Session, May 4th: I interview Wix’s Head of Brand SEO and discuss with him about AI and SEO
• Rock Content’s Marketing Backstage, presenting Branding and Storytelling, 30 March 2023, Link.
• B2B Content Show. I’ve been interviewed to talk about Interactive Content, Data and Creativity. Link.
• Business Telling interview. YouTube video. Antonio Lorenzon interviews me and we discuss about Strategic Storytelling and Business.
• Guest panelist at the Data Centre and Digital Infrastructure Summit, London, 23 February 2023. LinkedIn post. LinkedIn post.
• Guest lecture for post-graduate marketers, London South Bank University (LSBU), 24 February 2023.

2022

• Workshop, How to Design a Strategic Business Narrative for your brand, General Assembly, several dates
• Workshop, Understanding the Buyer Journey, General Assembly, several dates
• Workshop, How to build your brand online, General Assembly, 31 August 2022
• I have been teaching at the executive Content Marketing & Strategic Business Narrative at 24Ore Business School in Milan, October/November 2022. Here is the master main page.
• I’ve been speaking at Ascent’s Marketing Summit. Here are the full recording and a short version.
• Together with Hootsuite, I’ve presented at Content Marketing Institute’s DemandGen Summit, May 2022. Presentation deck can be found here.
• Guest lecture for post-graduate marketers, London South Bank University (LSBU), 23 March 2022. See LinkedIn post.
• I have been teaching Content Marketing & Storytelling at 24Ore Business School in Milan, February and March 2022. See LinkedIn post.

2021

• Jam Session with Nandini Jammi, founder of Check my Ads, 7 July 2021
• Open Lesson “The future of marketing – how content marketing and technology are revolutionizing the sector“, 16 September 2021
• WinTrade Global Virtual Summit, “Storytelling for Brand Building in Business” Masterclass, 14-15 July 2021
• Guest lecture at McCombs School of Business in Austin, TX, introducing Principles of Marketing at master students, 8 April 2021
• Guest lecture at St. Edward’s University in Austin, TX, introducing Content Marketing Strategy at master students, 29 March 2021
• Live Streaming “Brand Building and Activation – Why the mix is essential for success”, 24 March 2021. Video and deck.
• Guest lecture at LSBU (London South Bank University), introducing Content Marketing Strategy at master students of the Marketing Communications course, 27 February 2021
• My video-interview to Andy Raskin about Storytelling and Strategic Narrative @ Rock Content’s Jam Sessions, 28 January 2021

2020

• My video-interview to Tomas Kellner, Chief Storytelling at GE, @ Rock Content’s Jam Sessions, 19 November 2020
• CMA Learning Series Webinar, “How to use Content Marketing tactics for Internal Comms”, 28 July 2020
• Guest Lecture, Content Marketing, LSBU, London South Bank University, 30 July 2020
• Why a mixed brand building and activation approach is essential for success, 2 Sept 2020, with Attest
• Perchè il buyer journey è un elemento critico della content strategy (Italian language), Sole24 Ore Business School, 2 July 2020
• Webinar 2020 Digital Marketing Strategies, 17 June 2020
• Webinar “Marketing at the time of a crisis: getting ready for the rebound!”, Content Experience Jam Sessions, 28 May 2020. Recording.
• CMA Learning Series Webinar: “Marketing & communications at the time of a crisis; how to pivot your marketing during the crisis, and how to return to normal after”, 5 May 2020
• CMA Learning Series Webinar, Introduction to the Buyer Journey, 25 March 2020
• Guest lecturer at LSBU (London South Bank University), introducing Content Marketing Strategy at undergraduated students of the Marketing Communications course; London, 18 February 2020
• 4th Annual Content Strategy Summit, Vienna, 12-13 February 2020
• 2020 Marketing Trends @ General Assembly London, 10 January 2020

2019

• Guest lecturer at LSBU (London South Bank University), introducing Content Marketing Strategy at the ‘Emerging Issues in Marcomms’ module, part of the MSc Marketing Communications course; London, 15 November 2019
• Contently Summit – Masters of Content, NYC, 20 March 2019
• Content Strategy and Innovation Summit, Berlin, 12-13 March 2019
• Guest lecturer at LSBU (London South Bank University), introducing Content Marketing Strategy at the ‘Emerging Issues in Marcomms’ module, part of the MSc Marketing Communications course; London, 18 February 2019
• 3rd Annual Content Strategy Summit, Prague, 14-15 February 2019

2018

• 15th Strategic Marketing & Branding Forum, Amsterdam, 11-12 October. Speaker and chairman.
• DMEXCO 2018, Cologne, 12-13 September. I’ve attended a panel , with Expedia, Rocket Beans and VICE. Here is my profile.
  • the panel about branded video (watch the video on YouTube)
  • my interview with MarTech Series
  • my article for MarTech Series, also included in the list of top 10 articles of the week by PageTrafficBuzz
  • Podcast for Berlin Business School of Leadership Creativity – coming soon
• B2B Marketing Ignite 2018, London, 10 July.  I presented The psychology behind content: how to trigger your users’ behaviour. The full slide deck can be downloaded here via SlideShare.
• EventLab, London, 6 July. I presented the workshop A Framework to Boost Engagement with Content Marketing and Social Media
• 14th Strategic Marketing & Branding Forum 2018, Amsterdam, 12-13 April
• CX Marketing Summit 2018, London, 15 March 2018
• 2nd Annual Content Strategy Summit, Vienna, 15-16 February 2018
• Guest speaker at LSBU (London South Bank University), introducing Content Marketing Strategy at the ‘Emerging Issues in Marcomms’ module, part of the MSc Marketing Communications course; London, 13 February 2018

2017

• Online Global Digital Marketing Summit, 6-8 December 2017
• SMXL Search and Social Media Conference, Milan, 13-15 November 2017. I presented how to use psychology of design to attract new audience, transforming good into epic content marketing & social media. The full slide deck can be downloaded at http://bit.ly/psychologysmxl.
• 13th Marketing & Branding Forum, Amsterdam, 12-13 October 2017. I was event chairman and I presented Global Content Marketing best practices in B2B and B2C

• Digital Branding Summit, Barcelona, 5-6 October 2017. I was the event chairman and in addition I presented “Back to Basics: How Content Marketing is driving measurable business success”. Slide deck can be downloaded here via Slideshare.
• Content Marketing World 2017, Cleveland, 6-7 September 2017. Slide deck can be downloaded here via Slideshare. The presentation script is available here, via LinkedIn.
• CMA Digital Breakfast, London, 2 August 2017
• The online Summit on Content Marketing, 22 May – 2 June 2017
• Annual Content Strategy Summit, Berlin, 16-17 February 2017. I presented Content Distribution strategy. Slide deck can be downloaded here, via Slideshare.

2016

• Digital Marketing Conference, London, 30 November
• 5th Next Gen CMO Summit Europe, Dublin, 28-29 November
• NewsCred’s #ThinkContent Summit, London, 22 November. Focus was the Global aspect of Content Marketing: best practices and cases about how to implement a marketing program across geographies. More details here. My post on the topic has been published by NewsCred. The full video is here.
• Integrated Live Show (formerly known as “The Digital Marketing Show”), London 16-17 November
• 11th Strategic Marketing & Branding Forum, Amsterdam, 13-14 October
• Afera Annual Conference, Hamburg, 6 October. I had a talk about Content Marketing strategy for B2B firms.
• Festival of Marketing, London, 5-6 October, 2016. My session took place on Oct 5, alongside speakers like Steve Wozniak, Alain de Botton and Jason Miller. Traackr has included my session in the event Top 10 Session list and I have been listed among the Top 20 marketing influencer speaking at the event. A few tweets and photos can be found on this post.
  • Presentation: here you can find my presentation script and slides
• Digital Marketing Exchange, London, 26-27 September
• Charge 2016, the 1st Energy Branding Conference. Full program here. I have been requested to provide my contribution in term of Content Marketing & Social Media, Reykjavik, 19-20 September, 2016. Some tweets and photos from the Conference can be found here and here. My interview with Engerati is here.
• Smart Lead Generation Conference, where I was main plenary session keynote speaker, 13-14 June, Warsaw, Poland. I have present Buyer’s Journey and Persona segmentation as methodologies of Content Marketing strategy.
• Content Marketing Fast Forward, (#CMFF), Amsterdam, on May 18, 2016. A great European Content Marketing event, where I have presenting one of the 4 Content Marketing cases, Content Marketing Strategy in a large B2B enterprise.
  • Presentation: here you can find my presentation script (in English) and a summary of my speech (in Dutch);
  • Media: the official photo gallery, the official video, the video on Vimeo. Finally, my photo gallery, from my blog;
  • My profile can be found here (in Dutch);
  • Some post-event press is here.

Video from #CMFF. Also available on Vimeo.

• Social Media in the Utilities Sector, where I was Chairman for Day 1 and main speaker of Day 2, London, 11-12 April, 2016. Here you can find my opening remarks and my presentation script (“B2B vs. B2C Marketing: is there really a divide?“)
• 8th Merger Integration Management Forum on March 17-18, 2016, in Amsterdam
• Digital Marketing 2016 Europe, Frost & Sullivan Conference, 25-27 January 2016, Cascais, Portugal. A summary of the Conference and some highlights from my participation can be found here and here.

2015

• Brand2Global, London, Sept 29 – Oct 1, 2015
• 10th Thought Leader Global Marketing Forum, London, 23 and 24 of April, 2015
• 2015 Global Summit Marketing & Digital, Verona Italy, 25th and 26th of February. You can find my presentation here. Via SlideShare.

Contact me for a speaking engagement or a global content marketing enquiry.