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Tag: Activation

Considerations on ESOV Efficiency and Brand’s sectors

We know about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and those that set SOV……

Continue reading Considerations on ESOV Efficiency and Brand’s sectors
Published March 4, 2020
Categorized as Advertising, Branding, Data & Analytics, StrategyTagged Activation, Brand building, eSOV, ESOV Efficiency, Les Binet, Peter Field

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