The “double jeopardy” principle for brands affirms that market penetration (or market share) and loyalty (or frequency to buy) are strongly related. Large brands have a double advantage: they enjoy……
Tag: Advertising
Programmatic is a mess
“From that fraction of ads that were matched, PwC found that, on average, nearly one in six (15%) of advertising pounds spent on these ads are being lost in the……
How easy it is for plagiarised news sites to get ad revenue?
Great story by a CNBC reporter on how easy it is to attract paid advertising to a fully plagiarised website. One more reason to seriously consider original content on your……
How Content Experience Will Evolve After Coronavirus
Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to……
SVOD kills the TV stars
With the new report “Mind the Gap” Ebiquity plc has refined 2019 UK figures about TV consumption and advertising effectiveness on video platforms. The new data suggests there will be……
Increasingly an awareness platform: Amazon adverts is moving beyond search
Interesting post about Amazon.com as a top-of-the-funnel distribution channel; it could be the first platform offering brand building opportunities to brands with the advantage of real-time data. We’ve always considered……
Why Content Marketing is NOT a Campaign
If you are a content marketer you must be familiar with the following statement: “Content Marketing is a long-time commitment, not a campaign” The quote comes from Joe Pulizzi and……