Cool virtual speech by Sam Scott, columnist of the Drum. The full script is here on his site. https://youtu.be/EAScjyBhwYs
Tag: Amazon
A personal list: companies that treat employees or customers like shit during Coronavirus pandemic
This list doesn’t pretend to be comprehensive (sigh) and has no other objective of being just a very personal collection – and a subset of my longer article about Content……
How Content Experience Will Evolve After Coronavirus
Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to……
SVOD kills the TV stars
With the new report “Mind the Gap” Ebiquity plc has refined 2019 UK figures about TV consumption and advertising effectiveness on video platforms. The new data suggests there will be……
Increasingly an awareness platform: Amazon adverts is moving beyond search
Interesting post about Amazon.com as a top-of-the-funnel distribution channel; it could be the first platform offering brand building opportunities to brands with the advantage of real-time data. We’ve always considered……