A great article from Peter Weinberg and Jon Lombardo who well summarise B2B’s unexplored growth opportunities. I suggest all B2B marketers to have a look. Actually, there’s only one point……
Tag: B2B
My life as a B2B marketing influencer
Based on the latest research of Marketing Recruitment, it looks like I made the list of 100 most influential B2B marketers in London in 2019. The folks at ME used……
How Editorial Boards empower Content Marketing Strategy
Editorial boards are an old tradition at media and newspapers. In today’s digital marketing world, brands’ content editorial boards aren’t quite as influential but still serve a critical role in……
How to create B2B and B2C Personas and Map Content to the Buyer Journey
(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is……