Editorial boards are an old tradition at media and newspapers. In today’s digital marketing world, brands’ content editorial boards aren’t quite as influential but still serve a critical role in……
Tag: B2C
How to create B2B and B2C Personas and Map Content to the Buyer Journey
(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is……