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Tag: Brand Purpose

Which side are you on?

If brands cannot add something positive to the current situation, they should shut up and leave the job to those who can. The debate is on.

Featured post

Published March 2, 2022
Categorized as Branding, StrategyTagged Brand Purpose, purpose, Strategy

Brand Purpose vs. Brand Hypocrisy: Samuel Scott’s talk

Cool virtual speech by Sam Scott, columnist of the Drum. The full script is here on his site. https://youtu.be/EAScjyBhwYs

Published April 18, 2020
Categorized as BrandingTagged Amazon, Brand Purpose, Gillette, Google, Hypocrisy, Starbucks, State Street

Hypocrisy and Brand Purpose, update

Brand activism

Collecting stories for a future article about hypocrisy and brand purpose. Cadbury and its generosity Mission statement/brand purpose: Cadbury launched a new purpose-filled positioning in 2018, to “shine a light on the……

Continue reading Hypocrisy and Brand Purpose, update
Published September 11, 2019
Categorized as Branding, StrategyTagged Brand Purpose, Branding, Cadbury, Google, Hypocrisy, Starbucks

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