Cool virtual speech by Sam Scott, columnist of the Drum. The full script is here on his site. https://youtu.be/EAScjyBhwYs
Tag: Brand Purpose
Hypocrisy and Brand Purpose, update
Collecting stories for a future article about hypocrisy and brand purpose. Cadbury and its generosity Mission statement/brand purpose: Cadbury launched a new purpose-filled positioning in 2018, to “shine a light on the……