A principle isn’t a principle until it costs you something. William Bernbach It was March, 2017. On the eve of International Women’s Day, State Street Global Advisors, which manages some……
Tag: Brand Purpose
Which side are you on?
If brands cannot add something positive to the current situation, they should shut up and leave the job to those who can. The debate is on.
Brand Purpose vs. Brand Hypocrisy: Samuel Scott’s talk
Cool virtual speech by Sam Scott, columnist of the Drum. The full script is here on his site. https://youtu.be/EAScjyBhwYs
Hypocrisy and Brand Purpose, update
Collecting stories for a future article about hypocrisy and brand purpose. Cadbury and its generosity Mission statement/brand purpose: Cadbury launched a new purpose-filled positioning in 2018, to “shine a light on the……