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Tag: Brand

Double jeopardy law and digital media

The “double jeopardy” principle for brands affirms that market penetration (or market share) and loyalty (or frequency to buy) are strongly related. Large brands have a double advantage: they enjoy……

Continue reading Double jeopardy law and digital media
Published June 10, 2020
Categorized as Advertising, Branding, Social MediaTagged Advertising, Brand, Branding, Social Media

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