Note: this post has been originally published on MarTech Series online mag. By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will……
Tag: content marketing
Thinking Psychologically
My last article about how to make advantage of Cialdini’s Principles of Persuasion for your Content Marketing strategy has been published by Exhibition News. The article (pdf) can be downloaded……
The psychology behind content: how to trigger your users’ behaviour
Note: I’ve updated the original post with new studies; I’ve refreshed Fogg’s Behaviour Model with the latest researches and I’ve added a couple of missing Cialdini’s principles of persuasion. Also,……
How Content Marketing Can Transform All Departments Across the Enterprise
“Content is the most critical digital asset for every organization, embodying its knowledge and processes.” This quote is from Microsoft, but it might come from any large enterprise. Content is everywhere; it……
How to create B2B and B2C Personas and Map Content to the Buyer Journey
(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is……
The Ultimate Guide to Global Content Marketing for Large Enterprises
I wrote this post less than one year ago. It was November 2016, exactly twelve months after launching a global content marketing program for the IT Business Unit of Schneider……
Why Content Marketing is NOT a Campaign
If you are a content marketer you must be familiar with the following statement: “Content Marketing is a long-time commitment, not a campaign” The quote comes from Joe Pulizzi and……