Navigating the New Content Landscape: Trends and Possibilities for 2024.

If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I have never been excellent at predictions and trends, and……

How Content Experience Will Evolve After Coronavirus

Coronavirus by DAQ

Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to……

How to Make Video a Better Part of Your Content Strategy

Note: this post has been originally published on MarTech Series online mag. By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will……

The psychology behind content: how to trigger your users’ behaviour

Note: I’ve updated the original post with new studies; I’ve refreshed Fogg’s Behaviour Model with the latest researches and I’ve added a couple of missing Cialdini’s principles of persuasion. Also,……

How Editorial Boards empower Content Marketing Strategy

Editorial boards are an old tradition at media and newspapers. In today’s digital marketing world, brands’ content editorial boards aren’t quite as influential but still serve a critical role in……