Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to……
Tag: content strategy
Next week in Vienna
The 4th Annual Content Strategy Summit (Vonlanthen Group) is only few days away. This year my speech will focus on Marketing Strategy and Effectiveness – and how a solid Content……
How to Make Video a Better Part of Your Content Strategy
Note: this post has been originally published on MarTech Series online mag. By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will……
The psychology behind content: how to trigger your users’ behaviour
Note: I’ve updated the original post with new studies; I’ve refreshed Fogg’s Behaviour Model with the latest researches and I’ve added a couple of missing Cialdini’s principles of persuasion. Also,……
How Editorial Boards empower Content Marketing Strategy
Editorial boards are an old tradition at media and newspapers. In today’s digital marketing world, brands’ content editorial boards aren’t quite as influential but still serve a critical role in……
The Ultimate Guide to Global Content Marketing for Large Enterprises
I wrote this post less than one year ago. It was November 2016, exactly twelve months after launching a global content marketing program for the IT Business Unit of Schneider……
Big Rock content in a nutshell
It happens, more and more. When I write or talk about content marketing strategy, I am used to get the following question – among others: OK, but what exactly is……