Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are……
Tag: Coronavirus
My next webinar: “Marketing & communications at the time of a crisis”
My next webinar with CMA Learning (“Marketing & communications at the time of a crisis; how to pivot your marketing during the crisis, and how to return to normal after.”)……
Why focusing on ESOV and increasing marketing investments during a recession is critical – but it might not be enough
We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and……
Strategic Narrative & The Covid-19 Crisis
Love this short LinkedIn post from Andy Raskin, which I entirely report here below. The crisis is helping me understand what “strategic narrative” is. I guess because I write about……
How Content Experience Will Evolve After Coronavirus
Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to……
Coronavirus: here is what I’ll do.
The Italian lockdown, while understandably is the best measure the country could have taken to slow down the virus outbreak, has left me overwhelmed with emotions. Because Italy is my……
[Updated] Marketing in the time of Coronavirus
In a fast-moving global crisis such as the current coronavirus pandemic, brands have an important role to play. This is probably not the best list if you need a break……