https://youtu.be/D8wNIP6Ab_I
Tag: Covid-19
Marketing & communications at the time of a crisis – my CMA webinar
Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are……
My next webinar: “Marketing & communications at the time of a crisis”
My next webinar with CMA Learning (“Marketing & communications at the time of a crisis; how to pivot your marketing during the crisis, and how to return to normal after.”)……
Why focusing on ESOV and increasing marketing investments during a recession is critical – but it might not be enough
We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and……
Strategic Narrative & The Covid-19 Crisis
Love this short LinkedIn post from Andy Raskin, which I entirely report here below. The crisis is helping me understand what “strategic narrative” is. I guess because I write about……
SEO at the time of Coronavirus
Great article by Gianluca Fiorelli, this morning. Now, considering that Italy is just a couple of weeks ahead of other European countries in term of the Covid-19 crisis, I think……