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Tag: creativity

Creative Experiences and the Netflix Model

Netflix model

From the December issue of Rock Magazine. The role of creativity in marketing There is no doubt about the contribution of creativity to marketing effectiveness. Brand size and creativity are……

Continue reading Creative Experiences and the Netflix Model
Published November 28, 2020
Categorized as Branding, Content Marketing, Creativity & Design, StrategyTagged content experience, content marketing, creativity, experience, Netflix

The Case for Creativity

From the December issue of Rock Content Magazine. “Creativity is extremely difficult to define,” said David Lubars, Chairman and Chief Creative Officer at BBDO, an award winning advertising agency, “but……

Continue reading The Case for Creativity
Published November 28, 2020
Categorized as Branding, Creativity & Design, StrategyTagged creativity

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