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A global marketing blog by @giusec

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Tag: Distinctive Brand Assets

Differentiation vs. Distinctiveness

If you want to learn more about the difference between differentiation vs. distinctiveness, you should have a look at Jenni Romaniuk’s writings, including her books and her latest post on……

Continue reading Differentiation vs. Distinctiveness
Published July 6, 2020
Categorized as Branding, StrategyTagged differentiation, Distinctive Brand Assets, distinctiveness

Distinctive Brand Assets and Category Entry Points (CEPs)

The following post is nothing more than a collection of notes from my reading of Building Distinctive Brand Assets, by Jenni Romaniuk. It has helped me (and it might help……

Continue reading Distinctive Brand Assets and Category Entry Points (CEPs)
Published February 24, 2020
Categorized as Branding, StrategyTagged Category Entry Points, Distinctive Brand Assets, Romaniuk, Sharp

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