ESOV Efficiency Archives - marketing aX borders

Why focusing on ESOV and increasing marketing investments during a recession is critical – but it might not be enough

We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and……

Considerations on ESOV Efficiency and Brand’s sectors

We know about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and those that set SOV……