We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and……
Tag: eSOV
How To Measure Brand Effectiveness
Reporting from Linkedin – interesting conversation about measuring brand effectiveness, initiated by Peter Weinberg of LinkedIn’s B2B Institute. How do you measure brand effectiveness? My best attempt at an answer:……
Considerations on ESOV Efficiency and Brand’s sectors
We know about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and those that set SOV……
Consideration on the Excess Share of Voice law
As we know, the more people we’re reaching, and the more people who are talking about us, the greater our opportunity to maintain or grow our market share. Where a……
You Should Know Your Marketing Velocity
“You Shall Know Our Velocity!” is a 2002 novel by Dave Eggers. It was Eggers’s debut novel and one of my favourite books of all times. It tells about two friends,……
Do not misinterpret the Excess Share of Voice analysis
In other words, it is not just weight of spend that matters, it is against what it is spent. It is perfectly possible for a brand to spend more than……