Tom Roach’s articles mentioned on my previous post brings another interesting topic – in addition to the need of balancing short-term and long-term approaches. The topic is Share of Search.……
Tag: Google
Brand Purpose vs. Brand Hypocrisy: Samuel Scott’s talk
Cool virtual speech by Sam Scott, columnist of the Drum. The full script is here on his site. https://youtu.be/EAScjyBhwYs
Hypocrisy and Brand Purpose, update
Collecting stories for a future article about hypocrisy and brand purpose. Cadbury and its generosity Mission statement/brand purpose: Cadbury launched a new purpose-filled positioning in 2018, to “shine a light on the……