A Comparative Analysis of Kantar’s “Blueprint for Brand Growth” and Byron Sharp’s “How Brands Grow”

Introduction Note: I used the analytic capabilities of two AI tools (ChatGPT 4, Perplexity.Ai) to support my comparison. Brand growth remains a pivotal objective and concern for marketers and CMOs.……

Branding and Activation: a two-speed marketing model

Full presentation deck from my yesterday’s live show on YouTube. The deck can be downloaded here. Probably the best branding summary I’ve created so far. Brand Building and Activation: Why……