Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here……
Tag: Marketing Strategy
Marketing & communications at the time of a crisis – my CMA webinar
Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are……
Next week in Vienna
The 4th Annual Content Strategy Summit (Vonlanthen Group) is only few days away. This year my speech will focus on Marketing Strategy and Effectiveness – and how a solid Content……
You Should Know Your Marketing Velocity
“You Shall Know Our Velocity!” is a 2002 novel by Dave Eggers. It was Eggers’s debut novel and one of my favourite books of all times. It tells about two friends,……
Strategy Models for Marketers (and Content Marketers)
When requested to design a marketing strategy to overcome a specific problem, we (marketers) often confuse goals with strategy. We start with goals, and we stop with goals – without……
FinServ 2020 Marketing Trends
A few days ago I presented a practical list of 2020 Marketing Trends At General Assembly in London. When I say practical please read: no shiny futuristic stuff and focus……
The Long and the Short of it. And the implications for Content and Storytelling
If I think about the brands I’ve been working with or consulting in the last few years, the majority of them in the B2B tech space, short-term sales activation (or leadgen, as……