Here is the deck I’ve virtually presented earlier today at the London South Bank University. It’s in pdf format (videos have been removed). If you have any questions, just drop……
Tag: Marketing
Marketing in the age of Covid – Webinar recording
https://youtu.be/D8wNIP6Ab_I
Marketing & communications at the time of a crisis – my CMA webinar
Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are……
Strategy Models for Marketers (and Content Marketers)
When requested to design a marketing strategy to overcome a specific problem, we (marketers) often confuse goals with strategy. We start with goals, and we stop with goals – without……
FinServ 2020 Marketing Trends
A few days ago I presented a practical list of 2020 Marketing Trends At General Assembly in London. When I say practical please read: no shiny futuristic stuff and focus……
My life as a B2B marketing influencer
Based on the latest research of Marketing Recruitment, it looks like I made the list of 100 most influential B2B marketers in London in 2019. The folks at ME used……