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A global marketing blog by @giusec

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Tag: MarTech

2020 Marketing Technology Landscape

MarTech Landscape

More than 8000 marketing software solutions. It’s the new marketing technology landscape. While my first tech nerd reaction to the new map was a ‘oh, wow!’ my second thought was……

Continue reading 2020 Marketing Technology Landscape
Published April 23, 2020
Categorized as Martech, Tech & TrendsTagged Marketing Technology Landscape, MarTech, Scott Brinker

MarTech M&A Q1 2020

Q1 2020 M&A Quarterly Report for MarTech, AdTech and Digital Content from LUMA Partners. Summary: Q1 2020 was the slowest quarter for M&A since LUMA started this report, with total……

Continue reading MarTech M&A Q1 2020
Published April 1, 2020
Categorized as Martech, News, Tech & TrendsTagged AdTech, M&A, MarTech

MarTech country landscapes

MartechTribe’s new country figures pretty well resonate with my personal experience – not data, but empirical observations based on my direct experience with clients and prospects in Europe in the……

Continue reading MarTech country landscapes
Published February 16, 2020
Categorized as Data & Analytics, MartechTagged Europe, MarTech

What marketers want from Martech vendors

A new report just released by Ascend2 shows Ease of Use, Integration, and Customisation (of technology) the top three requests marketers have today for martech vendors. Only 16% requesting AI,……

Continue reading What marketers want from Martech vendors
Published February 7, 2020
Categorized as MartechTagged MarTech

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