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Tag: Netflix

Creative Experiences and the Netflix Model

Netflix model

From the December issue of Rock Magazine. The role of creativity in marketing There is no doubt about the contribution of creativity to marketing effectiveness. Brand size and creativity are……

Continue reading Creative Experiences and the Netflix Model
Published November 28, 2020
Categorized as Branding, Content Marketing, Creativity & Design, StrategyTagged content experience, content marketing, creativity, experience, Netflix

SVOD kills the TV stars

With the new report “Mind the Gap” Ebiquity plc has refined 2019 UK figures about TV consumption and advertising effectiveness on video platforms. The new data suggests there will be……

Continue reading SVOD kills the TV stars
Published February 20, 2020
Categorized as Advertising, Branding, Data & Analytics, NewsTagged Advertising, Amazon, Netflix, SVOD, TV

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