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A global marketing blog by @giusec

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Tag: Post-integration

Marketing lessons from one of the major M&As in the energy and tech sectors

Note – This post has been originally published on Brand Quarterly, Global Marketing Special Edition, Issue 16, July 2015. How do we measure the success of an acquisition? How do we……

Continue reading Marketing lessons from one of the major M&As in the energy and tech sectors
Published March 2, 2020
Categorized as Branding, M&A, StrategyTagged Acquisitions, M&A, Mergers, Post-integration

7 Global Marketing Best Practices in Post-Merger Integrations

There is considerable evidence that many M&As fail. Estimated failure rates goes usually from 60 to 80 per cent. Despite the increased attention on post-merger integration (PMI), dynamics of how……

Continue reading 7 Global Marketing Best Practices in Post-Merger Integrations
Published October 13, 2017
Categorized as M&A, StrategyTagged Acquisitions, M&A, Mergers, Post-integration

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