My next webinar with CMA Learning (“Marketing & communications at the time of a crisis; how to pivot your marketing during the crisis, and how to return to normal after.”)……
Tag: Recession
Why focusing on ESOV and increasing marketing investments during a recession is critical – but it might not be enough
We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and……