LinkedIn is not different from Facebook or Twitter – free speech on private platforms unfortunately is a myth. A few cases, from this week’s LinkedIn’s chronicles. Nandini Jammi has been……
Tag: Social Media
Two researches about paid search and follower engagement/acquisition on social
The two following researches by Dr. Koen Pauwels share some light on a couple of metrics (paid search, social engagement) most of us keep focusing on. The full article can……
Double jeopardy law and digital media
The “double jeopardy” principle for brands affirms that market penetration (or market share) and loyalty (or frequency to buy) are strongly related. Large brands have a double advantage: they enjoy……
Social Media & Big Data, insights with evidence
From the last Prof. Pauwels’ post.