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A global marketing blog by @giusec

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Tag: Social Media

LinkedIn is not different from other social platforms

LinkedIn is not different from Facebook or Twitter – free speech on private platforms unfortunately is a myth. A few cases, from this week’s LinkedIn’s chronicles. Nandini Jammi has been……

Continue reading LinkedIn is not different from other social platforms
Published January 24, 2021
Categorized as News, Social MediaTagged BLM, Free Speech, Social Media

Two researches about paid search and follower engagement/acquisition on social

The two following researches by Dr. Koen Pauwels share some light on a couple of metrics (paid search, social engagement) most of us keep focusing on. The full article can……

Continue reading Two researches about paid search and follower engagement/acquisition on social
Published July 21, 2020
Categorized as Data & Analytics, Social MediaTagged Engagement, Followers, Paid Search, Social Media

Double jeopardy law and digital media

The “double jeopardy” principle for brands affirms that market penetration (or market share) and loyalty (or frequency to buy) are strongly related. Large brands have a double advantage: they enjoy……

Continue reading Double jeopardy law and digital media
Published June 10, 2020
Categorized as Advertising, Branding, Social MediaTagged Advertising, Brand, Branding, Social Media

Social Media & Big Data, insights with evidence

From the last Prof. Pauwels’ post.

Published January 31, 2020
Categorized as Data & Analytics, Social MediaTagged Data, Social Media

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