Share of Search (SoS) is finally gaining attention as a significant (and inexpensive) metric for brand awareness and for forecasting future market share movements, and this is the reason why……
Tag: SOV
Measuring SOV on LinkedIn?
Interesting post on LinkedIn, questioning how to calculate SOV (Share of Voice) on LinkedIn. Answer from LinkedIn folks: Great question. The short answer is that today this is a custom……
Do not misinterpret the Excess Share of Voice analysis
In other words, it is not just weight of spend that matters, it is against what it is spent. It is perfectly possible for a brand to spend more than……