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A global marketing blog by @giusec

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Tag: SOV

Share of Search is now gaining attention

Share of Search

Share of Search (SoS) is finally gaining attention as a significant (and inexpensive) metric for brand awareness and for forecasting future market share movements, and this is the reason why……

Continue reading Share of Search is now gaining attention
Published October 14, 2020
Categorized as Advertising, Branding, Data & Analytics, SEOTagged Brand Metrics, Metrics, Share of Search, SoS, SOV

Measuring SOV on LinkedIn?

Interesting post on LinkedIn, questioning how to calculate SOV (Share of Voice) on LinkedIn. Answer from LinkedIn folks: Great question. The short answer is that today this is a custom……

Continue reading Measuring SOV on LinkedIn?
Published February 19, 2020
Categorized as Branding, Data & Analytics, Social MediaTagged LinkedIn, SOV

Do not misinterpret the Excess Share of Voice analysis

In other words, it is not just weight of spend that matters, it is against what it is spent. It is perfectly possible for a brand to spend more than……

Continue reading Do not misinterpret the Excess Share of Voice analysis
Published February 1, 2020
Categorized as StrategyTagged eSOV, SOV

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