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Tag: Starbucks

Brand Purpose vs. Brand Hypocrisy: Samuel Scott’s talk

Cool virtual speech by Sam Scott, columnist of the Drum. The full script is here on his site. https://youtu.be/EAScjyBhwYs

Published April 18, 2020
Categorized as BrandingTagged Amazon, Brand Purpose, Gillette, Google, Hypocrisy, Starbucks, State Street

Hypocrisy and Brand Purpose, update

Brand activism

Collecting stories for a future article about hypocrisy and brand purpose. Cadbury and its generosity Mission statement/brand purpose: Cadbury launched a new purpose-filled positioning in 2018, to “shine a light on the……

Continue reading Hypocrisy and Brand Purpose, update
Published September 11, 2019
Categorized as Branding, StrategyTagged Brand Purpose, Branding, Cadbury, Google, Hypocrisy, Starbucks

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