Strategic storytelling. Where business and stories meet. III/V.

First episode is here. Second episode is here. Strategic storytelling. Where business and stories meet. Ben Horowitz is a startup founder, and VC expert. He has invested in the next……

Strategic storytelling. Where business and stories meet. II/V.

Campbell, Vogler and the classic Hero Journey First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a professor of literature at Sarah Lawrence College, unpacks……

Strategic storytelling. Where business and stories meet. I/V.

What is Storytelling May, 2018. It’s a warm day in Manhattan, NYC. A glorious spring morning. Few weeks earlier I’ve joined Contently, a rising Martech startup. My hotel is in……