If brands cannot add something positive to the current situation, they should shut up and leave the job to those who can. The debate is on.
Tag: Strategy
Next week in Vienna
The 4th Annual Content Strategy Summit (Vonlanthen Group) is only few days away. This year my speech will focus on Marketing Strategy and Effectiveness – and how a solid Content……
You Should Know Your Marketing Velocity
“You Shall Know Our Velocity!” is a 2002 novel by Dave Eggers. It was Eggers’s debut novel and one of my favourite books of all times. It tells about two friends,……
Strategy Models for Marketers (and Content Marketers)
When requested to design a marketing strategy to overcome a specific problem, we (marketers) often confuse goals with strategy. We start with goals, and we stop with goals – without……