The Strategy Collection

The Strategy Collection is a curated selection of articles and blog posts focusing on marketing strategy. If you will follow the series, step by step, you should be able to get a clear idea about how to setup a global marketing strategy in your enterprise, blending content marketing with traditional marketing models.

Techniques, examples and best practices are self-explanatories, but you can always contact me for further details. Most of the content has been initially created with a B2B vision in mind, but then has been integrated with lots of B2C cases.

Strategy Models

Introduction to the Strategy Kernel


Guiding Principles

Coherent Actions (Tactics)

Marketing Effectiveness

Introduction to Content Marketing and Content Experiences


Financial Services