The Strategy Collection is a curated selection of articles and blog posts focusing on marketing strategy. If you will follow the series, step by step, you should be able to get a clear idea about how to setup a global marketing strategy in your enterprise, blending content marketing with traditional marketing models.
Techniques, examples and best practices are self-explanatories, but you can always contact me for further details. Most of the content has been initially created with a B2B vision in mind, but then has been integrated with lots of B2C cases.
Strategy Models
Introduction to the Strategy Kernel
- Strategy Models for Marketers
- You should know your marketing velocity: introduction to the “two-speed” marketing model
Diagnosis
- How to create B2B and B2C Personas and map content to the Buyer Journey
- Psychology behind Content: how to trigger your user behaviour
Guiding Principles
Coherent Actions (Tactics)
- Moldy burgers
- SVOD kills the TV stars
- How to make Videos a better part of your Content Marketing
- Why Content Marketing is NOT a Campaign
- How to integrate Public Relation into your Content Marketing Strategy
- Big Rock content in a nutshell
- The Thanksgiving Analogy in Content Marketing
Marketing Effectiveness
- The Long & the Short of it and the implication for Content and Storytelling
- You should know your marketing velocity: introduction to the “two-speed” marketing model
Introduction to Content Marketing and Content Experiences
- The future of Content Marketing: Content Experiences and the Netflix Model
- Content Experiences: where creativity, data and performance meet
- What is Global Content Marketing
- The ultimate guide to Global Content Marketing
- Content Marketing Strategy: a guide in 10 esy steps
- Why Content Marketing is NOT a Campaign
- The Long & the Short of it and the implication for Content and Storytelling
- Big Rock content in a nutshell
- The Thanksgiving Analogy in Content Marketing
- How to integrate Public Relation into your Content Marketing Strategy
- How to make Videos a better part of your Content Marketing