LLMO, GEO & AIO: how to gain visibility in AI Search

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About a month ago, I wrote about GEO (Generative Engine Optimization) and how to gain visibility in AI Search. While the discipline is still based on assumptions, at least until analytic tools are able to measure brand mentions, share of search, and relevance, the first suggestions start to pop up.

How do you influence AI Search? How do you master GEO? The following list comes from Malte Landwehr, and it looks the best I have found so far. Here is a summary. The link to his full article can be found here.

  • Write content in a form that can be directly cited by LLMs.
  • Rank in the organic top 10 (not an easy thing, though)
  • Create one URL per subtopic. A single domain can be cited multiple times in a single SGE response. 
  • Have reviews from ‘real’ users.
  • Have an expert review.
  • Quote experts (my company has dedicated a post on the specific topic).
  • Have a pro/con list.
  • Have an executive summary for any long-form content that is relevant but too long to be cited.
  • Add more content. Do not just increase the number of words, but the number of related, unique words. 
  • Have UGC. Summarize it in quotable form. Also, have one long page with UGC, don’t paginate it.
  • Write about new topics and events that are not part of the LLMs training data.
  • Keep script execution time as low as possible.
  • Keep the server response time below 500ms.
  • Make sure you have no crawling or indexing problems.
  • Make sure any LLM-relevant content is not JavaScript-dependent.
  • Make user comments crawlable and indexable.
  • Write in persuasive language and make authoritative claims.
  • Add statistics and other quantitative data points. 
  • Add quotes from relevant authorities and mark them as such.
  • Explicitly mention your sources.
  • Write in easy-to-understand and simple language.
  • Write in a fluently readable style.
  • Mention and explain technical terms relevant to your topic.
  • Keep content up-to-date.
  • Delete SEO content. If you have text that feels superficial and is thin on relevant information – delete it.
  • Adhere to the consensus and established facts.
  • Quote and cite experts and influencers. Pick those that are identifiable as experts by Google.
  • Write in a clear, concise, and informative manner.
  • Use lists, especially for key aspects of the topic you are covering.
  • Use schema markup. Even markup that does not give you a rich snippet in organic search right now.
  • Align your blog categories with how Google SGE groups the topic. If you have a bicycle online shop and, when asked for bikes, SGE always shows the categories city bikes, mountain bikes, and electric bikes, consider if you want to structure your website similarly.
  • All of the common EEAT advice applies as well.

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