Trying the impossible task to collect and list articles, posts, podcasts, content published in the last few years – the ones published outside this blog. This is an endless work in progress.
- My author page on LinkedIn.
On Contently’s Content Strategist blog
- How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x. Link.
- How a common Content Strategy unites different marketing’s natures. Link.
On NewsCred’s Insights blog
- My articles on NewsCred’s Insight Blog.
- Mentioned as one of the “Top 25 Masters of Multichannel at CMWorld 2017”. Marketing’s best minds tackle intelligent, omni-channel content for the enterprise. Via SimpleATeam. Here.
- How to Create Personas and Map Content to the Buyer Journey, Twitter Business’s blog. Here.
- Wholesale E-commerce Websites: Myths and Musts from 50 Merchants, Marketers & Influencers in Online B2B (via Shopify Plus)
- LinkedIn’s Sophisticated Marketer’s Podcast: Global B2B Content Marketing with Giuseppe Caltabiano
- Why Blogs are still at the core of your Content Marketing strategy (Global Business Intelligence)
- Frost & Sullivan Digital Marketing – key findings from B2B marketers. Link is here.
Other articles (in Dutch)
- There’s enough crappy content. Time for Quality and Strategy (brandnewjourney.nl)
- #CMFF: 10 reasons why you are [still] not successful with content marketing (marketingfacts)
- Content Marketing Fast Forward: what have we learned? (committedtocontent)
M&As / Marketing for post-merger integrations
- The role of Marketing in post-merger integrations (LinkedIn)
- Marketing Lessons from a major Merger and Acquisition (Brand Quarterly)
- Marketing lessons from one of the major M&As in the energy and technology sectors (LinkedIn) (SlideShare)