A new report just released by Ascend2 shows Ease of Use, Integration, and Customisation (of technology) the top three requests marketers have today for martech vendors.
Only 16% requesting AI, thank god, which confirms (finally) the point I’ve tried to stress so many times: focus on the overall strategy, not on new shiny things.
Also, as Scott Brinker explains:
And second, good AI and machine learning is successfully being embedded into the overall product experience of many martech tools — it’s part of delivering better usability, without having to be explicitly in your face. Subtlety is part of its achievement.Scott Brinker, Chiefmartech.com