After Patagonia


I’m usually among those marketers saying that brand love is a myth. But I have to confess that I felt in Love with Patagonia many years ago. We even visited the original garage-shop in Ventura, CA, two summers ago. And here is the next step for Rose Marcario, former Patagonia’s CEO who has now joined the boards of two private companies: Meati, which makes plant-based meat, and Rivian, which makes electric cars (if you are a fan of McGregor’s bike rides series, you will be familiar with the latter brand).

1 comment

  1. Will Rivian be the next Tesla. It would be very interesting to see how things move in the long-run. There will be close competition among Rivian, Tesla and Ford in the commercial electric vehicle space. Rivian has made the entry first and their partnership with Amazon would be an advantage but it also has a long path to go to prove themselves

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