Q1 2020 M&A Quarterly Report for MarTech, AdTech and Digital Content from LUMA Partners. Summary:
- Q1 2020 was the slowest quarter for M&A since LUMA started this report, with total deal count down nearly 40% from Q1 2019
- Unsurprisingly, deal count fell off around March, as fallout from the COVID 19 pandemic impacted buyers’ willingness to do deals
- Despite this M&A market slow down, several notable deals occurred in MarTech and Digital Content
- Continued capitulation sales of Ad Tech players that previously raised money at high valuations
