My next webinar with CMA Learning (“Marketing & communications at the time of a crisis; how to pivot your marketing during the crisis, and how to return to normal after.”) will take place on May 5th, 2:30 PM GMT. Potential outline (suggestions are welcome!):
- the context
- let’s not go dark
- digital content will grow
- long term brand, not just short-term demand
- emotion vs. logic: the pillars of customer communications during a pandemic crisis
- measuring effectiveness
- being a responsible marketer