My next webinar: “Marketing & communications at the time of a crisis”


My next webinar with CMA Learning (“Marketing & communications at the time of a crisis; how to pivot your marketing during the crisis, and how to return to normal after.”) will take place on May 5th, 2:30 PM GMT. Potential outline (suggestions are welcome!):

  • the context
  • let’s not go dark
  • digital content will grow
  • long term brand, not just short-term demand
  • emotion vs. logic: the pillars of customer communications during a pandemic crisis
  • measuring effectiveness
  • being a responsible marketer

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